ATLANTA—OCTOBER 28, 2025—Ring in the New Year at the 2026 Discover Boating Atlanta Boat Show, in partnership with Progressive®, docking January 8–11, 2026, at the Georgia World Congress Center. As the region’s largest and longest-running boating event, the show is the ultimate destination for everyone, from seasoned captains to aspiring first-timers, featuring hundreds of new boats for sale, activities for the whole family, safety seminars and the latest innovations that make getting on the water easier than ever.
For more than 60 years, the Discover Boating Atlanta Boat Show has inspired generations to embrace the boating lifestyle. This year, the event invites newcomers to find their “Launching Point”—a welcoming space to explore the world of boating and shop deals on entry-level boats.
“The Discover Boating Atlanta Boat Show is the perfect place to start your journey into boating, or upgrade your current boating lifestyle,” said Courtney Erhardt, Show Manager. “We’re seeing more first-time buyers and young families taking an interest in boating, and this year’s show will help everyone get ready for life on the water—from learning the basics and finding the right boat, to shopping the best deals and connecting with peers who are also diving into the boat life.”
From entry-level boats and personal watercraft to luxury wake sport boats and cruisers, alongside marine accessories, electronics, and gear, showgoers can expect to shop show-only specials and board hundreds of new vessels. The show will also feature education and demos designed to make boating simpler, safer and more fun, including “Boating 101” sessions, tech tutorials and live fishing demos.
Highlights include:
- Interactive education: Hands-on sessions to build confidence for first-time boaters.
- Tech and innovation displays: Explore cutting-edge features that make boating easier and more connected.
- Lake Life Lounge: A designated space to relax and stay awhile, featuring live music and a laid-back atmosphere that captures the spirit of lake life year-round.
- Family fun: Activities for all ages, including the Kids’ Zone and on-the-water simulators.
- Show-only specials: Limited-time offers and value bundles designed to help attendees take the next step toward ownership.
To learn more and sign up for event updates, visit AtlantaBoatShow.com.
WHEN: Thursday, January 8 – Sunday, January 11, 2026
WHERE: Georgia World Congress Center, NEW HALL – Hall B
285 Andrew Young International Blvd NW, Atlanta, GA 30313
*Reserve parking in advance for the Red Deck at atlantaboatshow.com
TICKETS: Tickets are $17 for adults and children over 12. Kids under 12 attend free.
INFO: Visit AtlantaBoatShow.com and follow on Facebook and Instagram @AtlantaBoatShow @DiscoverBoating #AtlantaBoatShow
PRESS OPPORTUNITIES: Interviews with Discover Boating Atlanta Boat Show leadership, wide variety of visuals, preview stories and on-site press passes available upon request via email to Kaci Pollack, kaci@seesparkgo.com and atlantaboatshow@seesparkgo.com.
Discover Boating boat shows are owned and produced by the National Marine Manufacturers Association (NMMA), in partnership with Progressive® Insurance. The NMMA is the leading trade organization for the North American recreational boating industry and largest producer of boat and sport shows in the U.S., which connects the recreational boating industry with the boating consumer year-round through Discover Boating.
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it's most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.