2024 Discover Boating Atlanta Boat Show, in partnership with Progressive Insurance, Docks at Georgia World Congress Center Jan. 11-14


ATLANTA, Dec. 14, 2023 – Georgia’s biggest boating event of the year, the 2024 Discover Boating Atlanta Boat Show, in partnership with Progressive Insurance®, kicks off the new year Jan. 11-14 with a four-day boating extravaganza at the Georgia World Congress Center. Get the scoop and sign up for updates now at AtlantaBoatShow.com

The Discover Boating Atlanta Boat Show is the BEST place to compare and shop hundreds of new boats. The region’s longest-running boating event features everything needed for water adventures – from big sales on the latest in power boats and pontoons to personal watercraft, marine electronics and accessories, plus fun and education for all ages. For four days in January, the Georgia World Congress Center transforms into the state’s biggest boating marketplace and a nautical oasis to start planning and thinking about warmer days on the water. 


When: Thursday-Sunday, Jan. 11-14, 2024, Thursday-Friday 11 a.m. – 8 p.m.; Saturday 10 a.m. – 8 p.m.; and Sunday 10 a.m. – 5 p.m. 

Where: Georgia World Congress Center, Hall C 

285 Andrew Young International Blvd NW, Atlanta, GA 30313 
Tickets: On sale now at AtlantaBoatShow.com: $15 for adults via online purchase; children 12 and under FREE
Info: Visit AtlantaBoatShow.com; Facebook and Instagram @AtlantaBoatShow #AtlantaBoatShow @DiscoverBoating 
Show Features & Highlights:
  • BOATS!Hundreds of the latest boats and personal watercraft all under one roof with dozens of marinas and manufacturers represented. There’s simply no better place to browse and shop for boats than the Atlanta Boat Show; every boat is NMMA-Certified.
  • Lake Life Lounge – Launched last year, this new gathering spot is the place to dive into the boat life, complete with live music, specialty food and beverages, and a host of nautical activities for all ages, including:
    • NEW! Surfing Simulator – The surf’s UP with this new Show feature. Ride the waves like you own them or ‘Hang 10’ like a pro. Take a ride on the new virtual reality Surfing Simulator and see what it feels like to catch a wave. Ages 13+.
    • Kids’ Zone: Featuring a NEW ball pit for kids to dive into and face painting!
  • Thursday ‘$5 After 5’ – Admission is only $5 after 5 p.m. on Jan. 11 (note: $5 tickets are available online and onsite after 5 p.m. on 1/11).
  • Education & Seminars – From fly fishing, boating, sailing, charters, and sonar technology to celestial navigation, check out the wide range of educational offerings from pros, open to all experience levels.
  • Let’s Go Fishing – It’s back! A 5,000-gallon tank filled with bass where pro anglers show off their fishing and casting skills and share insights. See how fish react to different fishing techniques, baits, and lures and get the inside track from experienced anglers.
  • Fred’s Shed How-To Center, presented by Progressive Insurance® The most popular destination for all things boating. Tips and DIY advice for every level of boater. Learn from experts how to handle any boat or engine challenge you might be facing.
  • Career Day – Interested in a marine career? On Friday, Jan. 12, talk to marine industry professionals and find out what skills and training you’ll need to join a growing workforce making waves.
  • Family Day – Grab the kids and head to the Show on Sunday, Jan. 14, for Family Day! Family Day Pass ($28) is good for two adults and two children and is only available for purchase online.
  • Nautical Story Hour with Books to Kids, a program sponsored by Atlanta News First, donates books to local elementary schools. On Saturday and Sunday, bring a new or gently used children’s book to donate to the program and get a $5 food voucher to enjoy during your time at the Show.
  • Who’s Exhibiting? – For a full list of exhibitors, check out Exhibitors at AtlantaBoatShow.com.
  • Boating 101 – Prep for the Show now by visiting the Boat Show 101 page.
All information is available at AtlantaBoatShow.com, and be sure to visit the FAQ page for more details.
About Discover Boating Boat and Sport Shows
Discover Boating Boat and Sport Shows are owned and produced by the National Marine Manufacturers Association (NMMA) in partnership with Progressive Insurance®. The NMMA is the leading trade organization for the North American recreational boating industry, and the largest producer of boat and sport shows in the U.S., which connects the recreational boating industry with the boating consumer year-round through Discover Boating.
Powered by the National Marine Manufacturers Association and the Marine Retailers Association of the Americas, Discover Boating connects boaters and future boaters with experiences, resources, and community to enhance their boating journey and expand the industry in the U.S. and Canada. For nearly two decades, Discover Boating has led the North American recreational boating industry’s consumer outreach efforts, attracting millions of people to boating and helping them get on the water and become boaters. Industry stakeholders can follow along and share Discover Boating content from DiscoverBoating.com and @DiscoverBoating on Instagram, Facebook and Twitter.
About Progressive
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it's most convenient for them—online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is the third largest auto insurer in the country, a leading seller of motorcycle and commercial auto insurance, and one of the top 15 homeowners insurance carriers. Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®. The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.